SMC and the Alliance members' mission is to provide unprecedented assortment of products, balanced pricing, credit and discounting structures, as well as comprehensive service and support organizations for all of their operations in the Territory.

The Alliance was formed in July 2005, when A&T Trade and Petroholding signed a long-term strategic Partnership Agreement. The goal of the agreement was to unify, standardize and coordinate certain processes, policies and procedures thereby making the operation and management of both companies more efficient and cost effective.

As a logical outcome of that agreement, Mega Music company (a subsidiary of A&T Trade) joined the Alliance and became the third member in September 2005.

The agreement provides that A&T Trade, Petroshop and Mega Music shall all continue to operate as independent companies, each of them retaining their respective rights, obligations and brand portfolio. All existing agreements between any Alliance member and its respective business partners and customers, shall remain valid, enforceable and unaffected.

In order for the Alliance members to reach their planned goals and fully realize their synergy and potential, the Sound Management Company, Ltd. was created with the objective of providing strategic planning, coordination and optimization of business operations.

A&T Trade, Petroshop and Mega Music are all positive that this strategic Alliance under the guidance of SMC will bring great benefits to their respective vendors and customers. The SMC strategy will be focused toward enabling the further aggressive development of MI, Pro Audio and Lighting Equipment markets in the entire territory of the former Soviet Union.